The Proudest Color

Give your child the gift of pride, identity, and the language to celebrate exactly who they are.

The Proudest Color is a vivid, heartfelt picture book about Zahra, a girl who experiences the world through colour — feeling razzle-dazzle pink when she's happy and deep blue when she's sad — but who isn't quite sure how to feel about the colour of her own skin. When kids at school tell her she's different, her mother's message is clear: be proud. Written by a diverse team and grounded in extensive research on racial identity and resilience, this timely book offers a sensitive, age-appropriate introduction to race, racism, and racial pride for young readers.

• Research-Based Approach: Developed with extensive research into how children form racial identity, this book is designed to actively bolster children against the effects of racial discrimination.
• A Celebration of Colour and Self: Zahra's rich emotional world — expressed through vivid, sensory colour — helps children connect their feelings to a broader sense of identity and belonging.
• A Conversation Starter for Families: Warm and accessible, this book gives parents, caregivers, and teachers a gentle framework for opening up important conversations about race and pride with young children.
• Giving Back: The authors donate 100% of their proceeds to the ACLU and Los Angeles-based youth programmes serving BIPOC children.

About the Author

Sheila Modir and Jeffrey Kashou are the co-authors of The Proudest Color, bringing a research-informed perspective to this important story about racial pride and identity. The book is beautifully illustrated by Monica Mikai. Together, this diverse creative team has crafted a picture book that is as visually joyful as it is emotionally meaningful.

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